Sr. Director of Consumer Marketing @ Healthgrades
2019 - Present
Responsible for strategy and tactical execution of the consumer marketing department across all onsite and offsite channels, including brand awareness, traffic, acquisition, segmentation & engagement.
Advocating for the consumer while balancing the business needs
Empower marketable users to be loyalists & ambassadors for the Healthgrades brand
Collaborate with product, content and data science teams to outline, deliver and measure effectiveness on strategic direction
Lead consumer focused campaigns/projects that empower users to make the right healthcare decisions
Major Accomplishment: Tripled consumer content traffic & engagement, Doubled revenue contribution by targeted segmentation / Stats: +200% YoY revenue contribution via sponsorship & ad revenue, +300% YoY CRM user engagement to content areas
Director of Marketing Technologies @ Healthgrades
2017 - 2019
Responsible for all marketing related technology and leading a team that provides strategy, technology design, implementation, operations and support for the Marketing function. Collaborate with the product team and marketing team in implementing and supporting marketing systems.
Partner with all aspects of the business (data scientists, engineers, marketing and product) in order to promote and drive awareness and engagement to all Healthgrades properties
Own the tech stack for understanding, attracting, engaging and retaining consumers — turning one-time users into loyalists
Empower users to make the right healthcare decisions
Major Accomplishment: Increased CRM user engagement x18 with focused segmentation. Drove full migration to Oracle Eloqua. / Stats: x18YoY database engagement
Director of eCommerce @ Shane Co.
2011 - 2017
Responsible for driving sales and ensuring customer service via electronic channels/website and the call center. Additionally, responsible for planning and executing deliverables, operations support, maximizing site results, supporting channel relationships and managing staff.
Develop business plans by developing electronic market strategies
Partner with brick and mortar locations to ensure online and phone staff are delivering a consistent experience of excellence
Assist in defining key technologies to enhance customer experience and productivity
Measure, monitor, and report on call center performance
Major Accomplishment: Built from scratch ecom/digital team. Bridged the gap between marketing & IT in order to increase online conversion by 50%. Implemented countless light-weight / cloud-based solutions to enhance the online experience, resulting in double digit sales growth. / Stats: +18% YoY revenue growth, +20% YoY loyalty DB growth, 23 member team, 13 technology partners/vendors
Director of Partner & Customer Experience @ Net-Results
2010 - 2011
Manage support and consulting teams
Oversee new/existing client & partner on-boarding, training and on-going questions for the Net-Results Marketing Automation product
Consult clients on best practices on marketing automation (including triggered nurture campaigns, visitor tracking, and CRM integration)
Identify and execute the development of support deliverables including wiki, videos, collateral, presentations, events and webinars
Monitor system performance and client needs; make recommendations on new features
Major Accomplishment: Rebuilt onboarding process to reduce training, as well as implement templatized programs for clients. / Stats: 400+ clients (B2B & B2C), 20M+ email sends monthly
Account Director @ Access Marketing Company
2009 - 2010
Devised and implemented a broad range of new marketing and promotional initiatives, focusing on “Business to Consumer” messaging.
Email : driving campaign strategy, messaging, development, creative, tracking/testing behavior
Loyalty : driving one-to-one messaging to establish brand infinity and frequency
Mobile: recommend and implement SMS, On-Deck/Off-Deck advertising, ring-tone, and WAP services
Podcasting: create training/content rich media to encourage consumer interest and re-visit.
Video / Demo: Responsible for story boarding, script writing, and producing final products for training, demonstrations, and/or advertising
Customer Forums / BLOGS: Help to create knowledge base applications or BLOGs to promote one-on-one communication with consumers.
Director of Internet Marketing @ Quiznos
2005 - 2009
Define & implement the overall internet strategy for quiznos.com, deliverybyquiznos.com & sister properties
Create, implement, & track search efforts including paid search and natural search optimization
Identify, implement, & track metrics for online advertising, loyalty, email marketing programs
Define & implement all emarketing programs (including mobile, gaming, and other emerging technologies
Major Accomplishment: Quadrupling loyalty database to 2M+ users. Created personalized local franchise loyalty program for franchise owners. / Stats: 1.5M+ monthly uniques, 2M+ loyalty DB
Exec Web Producer (Qwest.com/Intranet) @ Qwest (now Century Link)
2001 - 2005
Managed a team of web designers and developers
Project managed web projects on qwest.com and the intranet
Assisted in developing intake & workflow for project
Acted as front door/pre-sales for internal clients, primary point of contact for IT and product
Conducted usability testing (A/B & Multivariate Testing)
Major Accomplishment: Lead A/B testing programs that assisted in doubled revenue three years in a row on Qwest.com.
Web Developer / Marketing Manager @ Qwest (now Century Link)
1997 - 2001
Worked in Public Relations, Information Technologies and Human Resources on USWest.com / Qwest.com and intranet platforms.
University of Kansas - B.S. in Journalism / Broadcast News Sequence
Customer loyalty, growth and retention. Omni-channel digital customer experience. Web/in-store conversion & engagement. Customer analytics and process re-engineering. Marketing technology & automation. eCommerce. Special focus on cloud-based platform/system integration in order to maximize and synergize solutions. Call Center.
Industries; healthcare, telecom, QSR / food & restaurant, retail, & software.
SEM / SEO
Loyalty, DB & Email Marketing
Usability / Human Factors
Mobile App / SMS
Relationship Management, Process Improvement
Home Improvement / DIY Projects
My Twitter Feed
2010 - present
2010 - present