Work experience

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Sr. Director of Consumer Marketing @ Healthgrades (a Red Venture Company)

2019 - Present

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Responsible for strategy and tactical execution of the consumer marketing department across all onsite and offsite channels, including brand awareness, traffic, acquisition, segmentation & engagement.

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• Advocating for the consumer while balancing the business needs

• Empower marketable users to be loyalists & ambassadors for the Healthgrades brand

• Collaborate with product, content and data science teams to outline, deliver and measure effectiveness on strategic direction

• Lead consumer focused campaigns/projects that empower users to make the right healthcare decisions

 

Major Accomplishment: Tripled consumer content traffic & engagement, Doubled revenue contribution by targeted segmentation / Stats: +200% YoY revenue contribution via sponsorship & ad revenue, +300% YoY CRM user engagement to content areas

 

Director of Marketing Technologies @ Healthgrades

2017 - 2019

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Responsible for all marketing related technology and leading a team that provides strategy, technology design, implementation, operations and support for the Marketing function. Collaborate with the product team and marketing team in implementing and supporting marketing systems.

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• Partner with all aspects of the business (data scientists, engineers, marketing and product) in order to promote and drive awareness and engagement to all Healthgrades properties

• Own the tech stack for understanding, attracting, engaging and retaining consumers — turning one-time users into loyalists

• Empower users to make the right healthcare decisions

 

Major Accomplishment: Increased CRM user engagement x18 with focused segmentation. Drove full migration to Oracle Eloqua.  / Stats: x18YoY database engagement

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Director of eCommerce @ Shane Co.

2011 - 2017

 

Responsible for driving sales and ensuring customer service via electronic channels/website and the call center. Additionally, responsible for planning and executing deliverables, operations support, maximizing site results, supporting channel relationships and managing staff.

 

• Develop business plans by developing electronic market strategies

• Partner with brick and mortar locations to ensure online and phone staff are delivering a consistent experience of excellence

• Assist in defining key technologies to enhance customer experience and productivity

• Measure, monitor, and report on call center performance

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Major Accomplishment: Built from scratch ecom/digital team. Bridged the gap between marketing & IT in order to increase online conversion by 50%. Implemented countless light-weight / cloud-based solutions to enhance the online experience, resulting in double digit sales growth. / Stats: +18% YoY revenue growth, +20% YoY loyalty DB growth, 23 member team, 13 technology partners/vendors
 

 

Director of Partner & Customer Experience @ Net-Results

2010 - 2011

 

• Manage support and consulting teams

• Oversee new/existing client & partner on-boarding, training and on-going questions for the Net-Results Marketing Automation product

• Consult clients on best practices on marketing automation (including triggered nurture campaigns, visitor tracking, and CRM integration)

• Identify and execute the development of support deliverables including wiki, videos, collateral, presentations, events and webinars

• Monitor system performance and client needs; make recommendations on new features

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Major Accomplishment: Rebuilt onboarding process to reduce training, as well as implement templatized programs for clients. / Stats: 400+ clients (B2B & B2C), 20M+ email sends monthly
 

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Account Director @ Access Marketing Company

2009 - 2010

 

Devised and implemented a broad range of new marketing and promotional initiatives, focusing on “Business to Consumer” messaging.

• Email : driving campaign strategy, messaging, development, creative, tracking/testing behavior

• Loyalty : driving one-to-one messaging to establish brand infinity and frequency

• SEM/SEO

• Display Advertising

• Mobile: recommend and implement SMS, On-Deck/Off-Deck advertising, ring-tone, and WAP services

• Podcasting: create training/content rich media to encourage consumer interest and re-visit.

• Video / Demo: Responsible for story boarding, script writing, and producing final products for training, demonstrations, and/or advertising

• Social Media

• Customer Forums / BLOGS: Help to create knowledge base applications or BLOGs to promote one-on-one communication with consumers.

 

Director of Internet Marketing @ Quiznos

2005 - 2009

 

• Define & implement the overall internet strategy for quiznos.com, deliverybyquiznos.com & sister properties

• Create, implement, & track search efforts including paid search and natural search optimization

• Identify, implement, & track metrics for online advertising, loyalty, email marketing programs

• Define & implement all emarketing programs (including mobile, gaming, and other emerging technologies

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Major Accomplishment: Quadrupling loyalty database to 2M+ users. Created personalized local franchise loyalty program for franchise owners. / Stats: 1.5M+ monthly uniques, 2M+ loyalty DB

 

Exec Web Producer (Qwest.com/Intranet) @ Qwest (now Century Link)

2001 - 2005

 

• Managed a team of web designers and developers

• Project managed web projects on qwest.com and the intranet

• Assisted in developing intake & workflow for project

• Acted as front door/pre-sales for internal clients, primary point of contact for IT and product

• Conducted usability testing (A/B & Multivariate Testing)

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Major Accomplishment: Lead A/B testing programs that assisted in doubled revenue three years in a row on Qwest.com.

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Web Developer / Marketing Manager @ Qwest (now Century Link)

1997 - 2001

 

• Worked in Public Relations, Information Technologies and Human Resources on USWest.com / Qwest.com and intranet platforms.