Work experience

Sr. Director of Consumer Marketing @ Healthgrades

2019 - Present

Responsible for strategy and tactical execution of the consumer marketing department across all onsite and offsite channels, including brand awareness, traffic, acquisition, segmentation & engagement.

  • Advocating for the consumer while balancing the business needs

  • Empower marketable users to be loyalists & ambassadors for the Healthgrades brand

  • Collaborate with product, content and data science teams to outline, deliver and measure effectiveness on strategic direction

  • Lead consumer focused campaigns/projects that empower users to make the right healthcare decisions

 

Major Accomplishment: Tripled consumer content traffic & engagement, Doubled revenue contribution by targeted segmentation / Stats: +200% YoY revenue contribution via sponsorship & ad revenue, +300% YoY CRM user engagement to content areas

 
Director of Marketing Technologies @ Healthgrades

2017 - 2019

Responsible for all marketing related technology and leading a team that provides strategy, technology design, implementation, operations and support for the Marketing function. Collaborate with the product team and marketing team in implementing and supporting marketing systems.

  • Partner with all aspects of the business (data scientists, engineers, marketing and product) in order to promote and drive awareness and engagement to all Healthgrades properties

  • Own the tech stack for understanding, attracting, engaging and retaining consumers — turning one-time users into loyalists

  • Empower users to make the right healthcare decisions

 

Major Accomplishment: Increased CRM user engagement x18 with focused segmentation. Drove full migration to Oracle Eloqua.  / Stats: x18YoY database engagement

Director of eCommerce @ Shane Co.

2011 - 2017

 

Responsible for driving sales and ensuring customer service via electronic channels/website and the call center. Additionally, responsible for planning and executing deliverables, operations support, maximizing site results, supporting channel relationships and managing staff.

 

  • Develop business plans by developing electronic market strategies

  • Partner with brick and mortar locations to ensure online and phone staff are delivering a consistent experience of excellence

  • Assist in defining key technologies to enhance customer experience and productivity

  • Measure, monitor, and report on call center performance

Major Accomplishment: Built from scratch ecom/digital team. Bridged the gap between marketing & IT in order to increase online conversion by 50%. Implemented countless light-weight / cloud-based solutions to enhance the online experience, resulting in double digit sales growth. / Stats: +18% YoY revenue growth, +20% YoY loyalty DB growth, 23 member team, 13 technology partners/vendors
 

 

Director of Partner & Customer Experience @ Net-Results

2010 - 2011

 

  • Manage support and consulting teams

  • Oversee new/existing client & partner on-boarding, training and on-going questions for the Net-Results Marketing Automation product

  • Consult clients on best practices on marketing automation (including triggered nurture campaigns, visitor tracking, and CRM integration)

  • Identify and execute the development of support deliverables including wiki, videos, collateral, presentations, events and webinars

  • Monitor system performance and client needs; make recommendations on new features

Major Accomplishment: Rebuilt onboarding process to reduce training, as well as implement templatized programs for clients. / Stats: 400+ clients (B2B & B2C), 20M+ email sends monthly
 

Account Director @ Access Marketing Company

2009 - 2010

 

Devised and implemented a broad range of new marketing and promotional initiatives, focusing on “Business to Consumer” messaging.

  • Email : driving campaign strategy, messaging, development, creative, tracking/testing behavior

  • Loyalty : driving one-to-one messaging to establish brand infinity and frequency

  • SEM/SEO

  • Display Advertising

  • Mobile: recommend and implement SMS, On-Deck/Off-Deck advertising, ring-tone, and WAP services

  • Podcasting: create training/content rich media to encourage consumer interest and re-visit.

  • Video / Demo: Responsible for story boarding, script writing, and producing final products for training, demonstrations, and/or advertising

  • Social Media

  • Customer Forums / BLOGS: Help to create knowledge base applications or BLOGs to promote one-on-one communication with consumers.

 

Director of Internet Marketing @ Quiznos

2005 - 2009

 

  • Define & implement the overall internet strategy for quiznos.com, deliverybyquiznos.com & sister properties

  • Create, implement, & track search efforts including paid search and natural search optimization

  • Identify, implement, & track metrics for online advertising, loyalty, email marketing programs

  • Define & implement all emarketing programs (including mobile, gaming, and other emerging technologies

Major Accomplishment: Quadrupling loyalty database to 2M+ users. Created personalized local franchise loyalty program for franchise owners. / Stats: 1.5M+ monthly uniques, 2M+ loyalty DB

 

Exec Web Producer (Qwest.com/Intranet) @ Qwest (now Century Link)

2001 - 2005

 

  • Managed a team of web designers and developers

  • Project managed web projects on qwest.com and the intranet

  • Assisted in developing intake & workflow for project

  • Acted as front door/pre-sales for internal clients, primary point of contact for IT and product

  • Conducted usability testing (A/B & Multivariate Testing)

Major Accomplishment: Lead A/B testing programs that assisted in doubled revenue three years in a row on Qwest.com.

Web Developer / Marketing Manager @ Qwest (now Century Link)

1997 - 2001

 

  • Worked in Public Relations, Information Technologies and Human Resources on USWest.com / Qwest.com and intranet platforms.

 

 

Education

 

University of Kansas - B.S. in Journalism / Broadcast News Sequence

1997

 

 

Specialities

 

Customer loyalty, growth and retention.  Omni-channel digital customer experience.  Web/in-store conversion & engagement.  Customer analytics and process re-engineering.  Marketing technology & automation. eCommerce. Special focus on cloud-based platform/system integration in order to maximize and synergize solutions. Call Center.

Industries; healthcare, telecom, QSR / food & restaurant, retail, & software.

Skills

 

eCommerce

Marketing Automation

Web Analytics

SEM / SEO

Internet Marketing

Loyalty, DB & Email Marketing

Usability / Human Factors

Mobile App / SMS

Business Analysis

Relationship Management, Process Improvement

Project Management

Hobbies

 

Wine Tasting

Home Improvement / DIY Projects

Water Skiing

Travel

Video Production

My Twitter Feed

2010 - present

2010 - present