Objective
Seeking a position that offers involvement in marketing and/or interactive. I offer experience in the telecom and food industry, with emphasis in e-marketing, mobile, loyalty, e-commerce, & process improvement. My major accomplishments include:

• Doubling the Quiznos loyalty database in 2.5 years, while maintaining a 50% open email rate using segmentation, then doubling it again using local store marketing efforts
• Increased opt-in conversion rate by 50% with A/B testing of loyalty sign-up
• Implemented an in-house email system (Lyris) that allows segmentation of users at a cost savings of 75%
• Created & implemented new social media strategy that saved $150k in media spending
• Member of the team that doubled revenue three years in a row on Qwest.com

Education
University of Kansas / Spring 1997
B.S. in Journalism / Broadcast News Sequence

Professional Experience

Quiznos / Marketing : 05.05 - 02.09
Director of Internet Marketing

• Defined & implemented the overall internet strategy for quiznos.com (including mobile), deliverybyquiznos.com (online ordering), mircosites, & sister properties
• Created & oversaw all social media channels (Twitter & Facebook)
• Webmaster (creative & development) for Quiznos.com
• Created, implemented, & tracked online advertising, search, & search engine optimization
• Created, implemented, & tracked metrics for consumer loyalty & email programs
• Defined & implemented all emarketing programs (including mobile, video podcasts, value –add, gaming, and other emerging technologies)
• Managed relationships with multiple agencies and vendors
• Worked with franchise owners to help local store marketing

Qwest / Marketing : 01.01 - 04.05
Producer of Qwest.com & intranet

• Managed a team of web designers & developers
• Project managed new web projects and production budgets (qwest.com / intranet)
• Assisted in developing intake & workflow for web campaigns/projects

• Gathered business requirements and develop high level design for web campaign
• Conducted web analytics - "a/b" testing

Qwest/USWEST.com / Human Resources : 02.00 - 01.01
New Media Marketing Manager

• Managed design & content of 'qwest.com/jobs' internet and intranet sites
• Developed recruiting collateral, web, and multimedia marketing materials
• Integrated both classic u s west & classic qwest hr intranet sites
• Ensured brand consistency

USWEST / Information Technologies - Global Village Labs : 02.98 -01.00
Marketing Manager

• Designed, developed, & deployed interactive presentations, training and marketing materials
• Project managed several user interface and multimedia projects
• Planned events for product launches & technology conferences
• Developed and produced front-end internal/external web sites
• Member of uswest/qwest transformation merger committee

USWEST / Public Relations : 06.97 - 01.98
New Media Manager

• Produced & managed the V.I.N. (video information network - in house cable information channel)
• Developed and produced internal web sites
• Developed presentations and multimedia applications
• Produced voice-over & production of company wide voice-mail

University of Kansas Special Education : 01.96 - 05.97
Multimedia Producer / teaching assistance

• Produced broadcast PSAs, interactive CDs, web based audio/video files, and creation of multimedia presentations for classrooms
• Produced spanish culture cd-rom : designed, developed, and produced interactive spanish culture cd
• Taught 'intro to multimedia/web'

KJHK - 90.7 fm (University of Kansas) : 09.94 - 05.97

• Station Manager (12/95-12/96)
• Production Director (1/95-12/95)
• News : anchor, reporter, talk show producer (9/94-12/95)
• Music : morning show dj (10/94 - 12/94), special programming dj : "8 BY 0" : the all eighties pop show. (1/95 - 12/96)
• Teaching assistant : TV-14 television studio : (10/94 - 6/95)

KTKA - 49, Topeka, KS - Summer intern reporter : 06.95 - 07.95

Comcast Cable 8, Columbia, Maryland : 09.91 - 06.94

• Involved in the broadcasting mentor program.
• Acted as host, producer, & writer on "PANORAMA" (9/91 - 6/92)
• Volunteered production assistant, producer, editor, and camera man. (6/92 - 6/94)

Technical/Applied experience

Affiliations

• AMA (American Marketers Association)
• ECC (Email Experience Council) - MediaPost
• iMedia Advisory Board
• AFTRA | professional voice-over/radio talent
• Miss USA / Teen USA State Pageant Judge | Kansas, Missouri, Oklahoma, Nebraska
  

References

Laurel Malenke, Malenke | Barnhart creative agency
Co-Owner - agency reference
laurelm@mbarnhart.com
720.217.3236

Cheryl Gresham, Initiative Media Group
VP / Account Director – agency reference
cheryl.gresham@us.initiative.com
949.471.7744

Kristine Rose, Crocs
VP Marketing – past manager reference
720.939.0577

Bonnie Warschauer, PR Consultant
Past senior leadership at Quiznos reference
bonniewarschauer@comcast.net
303.842.5761

Dan Barnhart , Malenke | Barnhart creative agency
Co-Owner - agency reference
danb@mbarnhart.com
720.987.5716

Craig Carney , Microsoft
Account Executive - vendor reference
crcarney@microsoft.com
310.449.7446

water skiing, video production, web production design, home improvement